Cardsell is a fast and secure app to trade unused gift cards for cash. They came to me in 2020 with need for a new visual identity, UX flow, illustrations, and marketing. 
I took the lead on restructuring the user experience of the app, creating a unique visual identity of color, fonts, and illustrations, as well as defining a marketing strategy and brand voice for the app. 
I also created previews for the App Store and a landing page for web, to create a cohesive brand experience across all channels. 

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